Fortunately for you, computers are a booming business and it will stay that way for a long time. The majority of households and all businesses have computers. This is highly advantageous for you, especially if you’re running a computer repair shop. Everyone is a potential client. If you don’t have your own computer repair shop yet and are considering opening one, then today is the perfect day to start. Here’s how to start a computer repair shop and attract great clients.
* Education. Get the necessary skills and education to run a computer shop. You must know the basics of computer systems and how to repair them. You may want to enroll in a few short courses at the nearby university or community college or you may even learn online for an affordable amount.
If you lack the necessary knowledge about computers, you may opt to hire an IT or computer professional and have him manage the technical computer aspects of the business. You, on the other hand, can manage the overall operations and management of the repair shop. It is still advisable though that you equip yourself with at least the basic knowledge about computers.
Computers and programs are constantly updated and new programs are always being marketed, so keep yourself in the know by reading up on the latest trends. Subscribe to a few computer magazines or join online forums to keep yourself updated.
Apart from your computer expertise and your business’ exceptional service, in order for your computer repair shop to be successful, you have to market it accordingly. Attract great clients by promoting your business in different media forms and venues.
* Flyers. Post flyers, brochures and posters at the town’s most frequented spots like the mall, local deli, church, school, community hall and such. Include the name of your business, contact numbers and the list of services you offer. It is up to you if you would like to include details such as costs. To build a client pool, you may want to launch your business/ computer repair shop by offering special discounts and packages to clients.
You can get extra mileage by posting online. Create a working site and send mail to potential clients. There are numerous venues where you can post ads like Craigslist and eBay. You may also take advantage of networking sites such as Facebook, MySpace, Twitter and even Friendster. It does not cost anything to post on these sites.
* Phone calls. For a more personalized form of promotion, you can do a telephone campaign. Call households within your area and inform them of your winning services. This may be a tedious job but it is nonetheless a good means to connect with future customers.
* Ads. If the budget permits, you may want to post an ad in the local newspaper or even produce your own commercial to be shown on cable TV and radio. But you may not need to resort to expensive means as you can also promote your business through word of mouth. Satisfied customers will be happy to share their reviews with their friends and family.
Attract clients by giving them great service and promotions. To gain a wider and stable client pool, you may want to approach neighboring businesses that use computers. Create a package for them that they cannot resist. For example, for a suggested sum, your computer repair shop can do the repairs of all their computers for the whole year. Good luck!
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