How To Write a New Employee Press Release

If you have a new employee in your company, you should take the time to make a press release for him. This is a smart move not just to let other employees know of him (which is important specially if the new employee’s tasks will bring him to close association with his co-workers), but to boost employee morale as well.

* Determine whether the press release will be strictly professional and formal, or very laidback. This will depend on the overall atmosphere of your company. Take your cue from previous newsletters and press releases. You might even want to create two types of employee press release: a formal one for wider release, including to the bosses and managers, and an informal one for your department, to foster camaraderie and good fun among the employees.
* Begin by stating the new employee’s work and task responsibilities in the company. This is actually what’s most important for the other employees to know.
* Include a short bio about the new employee. The most important details to include here are his previous training and work experience. You could also include details such as his place of origin, the name of his college/ university and his birthday (excluding the year, if this is his choice; see next tip).
* Acquire permission to report all the information. This is very important: for his own good reasons, he may not desire the entire company to know about his birthday or other personal details about him. While you’re talking with him, you should also take the time to confirm with him if all the details that you have about him are accurate.
* Obtain a quote from him about how it’s like to work for the company. This is great for either opening your press release, or closing it. Plus, the other employees will probably be interested to know about the impression they are making on the new guy.
* Obtain a quote from upper management about their impression on the new employee. This could be a great way to boost the morale of the new employee and make him feel like he is part of the work family already.
* Know of other information that you may include. Again, this will largely depend on the degree of formality/ informality that your press release will take. If you work at a small, local business with few employees, for example, it may be more important to make the new employee feel at home in your company. You could include more personal information such as his favorites, his hobbies, and data about his family. Again, it’s very important that you seek his approval before you publish any of this information.
* Follow the format of previous press releases. To reduce any possibility of going against company procedures, it’s best that you format your press release according to previous ones. If other press releases have pictures, then you should add one to this new press release, as well. You could also consider sending out an email to every employee instead of a printed memo-type press release; this way, you could save up on resources and not add on to anyone’s clutter, too.


Remember, writing a new employee press release is all a matter of finding how formal or informal you should make it to be, and ensuring that every piece of information that you report is accurate.