How To Use Different Types of SEO

SEO services have various types. If you are running an online business, you will need SEO services to optimize the search engine ranking of your website. At that point, you’ll need to know the different types of SEO and how to use them. Remember, one of the most important keys of being an intelligent customer is making a well-informed decision.

Generally, there are three types of SEO—black hat, white hat, and grey hat.

Black Hat

As its name implies, this type of SEO services use strategies to trick the search engine and manipulate the site ranking. These strategies are most of the time non-compliant to the rules of search engines. These services make use of unrelated keywords to drive more traffic to your website. Others will add spamming to gather better site popularity.

One of the advantages of using black hat SEO services is that you can get on top of the search engine ranking within few days. But this can be a highly risky strategy. Once the search engine found out about the spamming and other black hat SEO techniques you used, your site might become banned from their list.

Aside from that, using black hat strategies will disappoint visitors because the page is irrelevant to the keyword they used in search engine. In the end, there is more risk on black hat strategy than the benefits. Few websites have found success with this but many wished that they never used the SEO service
White Hat

The white hat SEO service is the exact difference of the black hat service. This type of SEO relies on quality content and use of relevant keywords to reach the top ranking in search engines. This also uses effective marketing strategies to drive people to the website. It does not simply drive the search engine to look for the site, unlike how black hat does.

The only drawback of white hat SEO service is that results can be seen a bit longer than the black hat. Sometimes, the effort will not be worth it, too, especially with incorrect strategies.

Nevertheless, white hat is considered to be the best and wisest SEO strategy for boosting a website’s search engine ranking. It may take some time but at least, you don’t risk your site to be banned from the search engine listing. Plus, visitors will be happy to land on your page knowing that it is relevant to their search.

Grey Hat

This technique is the combination of both the black and white hat. Grey hat may use dubious techniques while following the search engine guidelines.

Like the black hat, grey hat can produce fast result. But it will be risky, too, just like the black hat SEO service.

If you would have to choose, will you go for the black hat, grey hat, or white hat SEO service? Whatever you choose, make sure to weight the risk versus the benefits. All of these have their risks and their benefits. Only you can decide whether the risks will be worth the benefits.