How To Write a Persuasive Business Message

When you are writing for a business, the key word is persuasion. Indeed, advertising is regarded as the art of persuasion, for the simple and obvious reason that you are selling your product, business, idea, and service to prospective consumers. Hence, when you are writing a business message, it has to be persuasive. To write a persuasive business message, here are some steps that you can follow.

* Know what you are talking about. The first step in writing a persuasive business message is to know what you are talking about. Do you know sufficient information about the product or business? If not, then you have to learn more before you can write about it. Do not bluff your way in writing a persuasive business message because it will sooner or later haunt you. First of all, before you can persuade somebody else, you must be convinced yourself. If you are not convinced, then you have a problem with your business and product. Once your consumers buy into your message and find out what a fraud you are, then they would turn into an angry mob that could be a bigger problem for you down the line. So be honest. Keep in mind that you just have to be persuasive, you do not have to lie.
* Know who you are talking to. There are different ways of being persuasive, and a large part of that depends on who you are talking to. Hence it is very important that you know who you are talking to, what their sensibilities and concerns are, why they would be interested in what you have to say, and why you will be worth their time. Frame your message according to the best possible way that it would make sense for them to buy your product.
# Be creative. Do not just say please try our product. Say it in different ways creatively. Inject some humor, employ some real-life testimonies, do something radical that will get people’s attention. Do not be plain.
# No hard sell please. Persuasion means making the other person do something out of their own accord that they would otherwise not do without your persuasive message. Selling your products outright and directly would tend to put off some people, and they would not be engaged to know more about your product unless they are already interested in your product I the first place. To get people interested in your product, hook them with witty lines and relevant message, but not with forceful messaging.
# Get them to try. Lastly, and perhaps most importantly, get potential customers to try your business and product. If you have to say anything, just get them to try your product. The whole test of a persuasive business message is to get the people to try your product and what you are offering. Once they try your product or business they will be able to make a decision for them to love your product and to make a place for it in their lives if it is truly a great and relevant product.